Our Story
Tulande Online began with a vision to create a seamless connection between local andinternational vendors and a global audience. Founded in 2018, we set out to redefine how products and services from around the world could be accessed and enjoyed by all. The name *Tulande*, meaning "Let Us Buy" in Oshiwambo, captures the spirit of our mission: to inspire and encourage online shopping for everyone, everywhere.
While our journey started with a dream, we officially opened our virtual doors on September 8, 2022. Since then, Tulande Online has grown into a thriving e-commerce platform that empowers businesses, big and small, to reach new markets and expandtheir horizons. We proudly showcase vendors from countries such as Namibia, South Africa, and Indonesia, providing them with a space to share their unique offerings with the world.
In 2023, we launched our own brand, Tulande, representing our commitment to quality and innovation. With our own store on the platform, we offer a curated selection of products manufactured under the Tulande brand, ranging from fashion to home goods, all designed with our customers in mind. This is a testament to our dedication to bringingunique and high-quality products directly to our shoppers. We believe in the power of connection and sustainability. By bridging the gap between suppliers and buyers, we’re building a community where commerce knows no boundaries while supporting the global push for a more sustainable and equitable future.
Be part of our exciting journey as we continue to grow, innovate, and redefine online shopping—empowering businesses, sparking creativity, promoting sustainability, andbringing people together across the globe.
History of Tulande Online
After completing her undergraduate degree in International Economics and Tradeat Beihang University in Beijing, China, Kristofine Ekandjo founded Tulande Online with a clear vision for Namibia's economic future. During her studies, she realized that the Namibian economy depended heavily on foreign imports, despite some of these items being produced domestically. Local vendors lacked the capacity to mass produce or the visibility needed to connect with their target markets both within Namibia and internationally. This insight inspired Kristofine to create Tulande Online—a platform designed to amplify the visibility of both domestic and international vendors, enabling them to participate in global trade.
Kristofine’s educational journey continued as she pursued a Master’s Degree in BusinessAdministration from Peking University, focusing on the development of e-commerce in developing countries. Her academic background, combined with her unwavering passion for elevating Micro, Small, and Medium Enterprises (MSMEs), laid the foundation for the rapid growth of Tulande Online.
Tulande Online has since grown significantly, capturing attention in various industry publications and events. Kristofine has been featured in multiple articles, lauded for her efforts to boost the economy of developing countries through digital trade. As Tulande Online continues to expand, Kristofine’s leadership has been recognized at numerous events, further cementing her role as a key player in Namibia’s entrepreneurial ecosystem.
Vision
At Tulande Online, we envision a world where commerce bridges cultures and empowers businesses globally. We are committed to advancing sustainable development by reducing poverty, promoting gender equality, fostering economic growth, and supporting responsible consumption through our innovative e-commerce platform.
Mission
Our mission is to connect local and international vendors with a global audience through our innovative e-commerce platform. We are dedicated to empowering businesses by expanding their market reach, reducing poverty through entrepreneurship, supporting gender equality, and promoting sustainable practices, all while delivering a seamless and enriching shopping experience.
Values
We are committed to empowering vendors, reducing poverty, and promoting sustainability. Our core values include integrity, innovation, and fostering community connections through global commerce.
Meet Our Team
Kristofine Ekandjo, MBA
Founder
Economist with 6 years of e-commerce experience.
Carol Msadu
Marketing Consultant
5 years of Corporate Marketing Experience.
Lydia Kakuti-Johannes
Accounting Officer
8 years of Accounting & Business Consultation Experience.
Guido N. Kazihise
Software Developer
11 years of I.T. Experience.
ESG Commitments
At Tulande Online, we recognize the urgency of addressing climate change and take full responsibility for our environmental impact. Our commitments to sustainability include:
- Reducing Carbon Emissions: We are constantly seeking ways to minimize our carbon footprint by optimizing our logistics processes, implementing efficient delivery systems, and prioritizing eco-friendly transportation options.
- Sustainable Packaging: We are committed to reducing waste by using recyclable and biodegradable packaging materials, ensuring that our operations contribute to a circular economy.
- Energy Efficiency: By adopting energy-efficient technologies, we strive to reduce energy consumption across our platform and in our day-to-day operations.
By integrating these practices, Tulande Online is contributing to the global effort to mitigate climate change, protect the planet, and create a sustainable future for generations to come.
Why Sell On Tulande Online
> Low start-up costs
> Worldwide customer base
> No need to build your own website
> Tools for growth
> Secure payments
> Ship your orders easily
> International market penetration
> Take part in domestic and international trade
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